COACH NY
“FIND YOUR COURAGE”
Global Campaign
LEAD STORYBOARD ARTIST
“Find Your Courage”, a global campaign for Coach NY, centered around the transformative journey of courage and self-expression. The campaign kicks off with Imma, a Japanese virtual influencer on a quest to find the courage to become a real person. She faces a portal brimming with possibilities, leading her to travel through different worlds. It is in these diverse realms that she meets other ambassadors—Lil Nas X, who exemplifies the courage to change the game; Lee Young Ji, who illustrates the courage to break the mold; Wu Jinyan, who represents the courage to move forward; and Camila Mendes, who encourages the courage to keep evolving. Inspired by each ambassador, Imma gathers the courage to pass through the portal, landing in the real world on the other side, ready to embrace her new life.
COACH NY — Lil Nas X
Storyboard Comparison
COACH NY — COLORFUL
STORYBOARDS
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STORYBOARDS
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Storyboards
CLIENT: Coach NY
Global CMO: Sandeep Seth
Global Marketing, Creative &
Sustainability: Joon Silverstein
Mandailoop - Independent Creative
Strategist: Susanna
Creative Operations and Production: Alanna Hernando
DVP Global Creative Content: Jonathan Bailey
AGENCY: Marcel
Head of Production: Timothe Rosenberg
Creative Director: Remy Aboukrat
Copywriter: James Blose
Art directors: Julien Schmitt & Aleksey Marjanovic
Global Business Director: Nathalie Do Dang Vinh
PRODUCTION: Psyop
Director: Vallée Duhamel
Executive producer: Andrea Panda
Producer: Kevin Comer
HOP: Tina Pavlides
DOP: Pat Aldinger
Production designer: Tyler Evans
Post EP: Eve Strickman
Post-Producer: Michael Neithardt
Assistant Post-producer: Alissia Marciano
VFX Supervisor: Frederik Ross
Post-Production: Mathematic Paris
1st AD: Kennedy Taylor
Storyboard Artist: Chris Wolfgang Mauch, John Singer
Line production: Indochina Productions
Choreographer: Charissa Kroeger
POST-PRODUCTION: Mathematic
Executive Creative
Producer: Rebecca Rice
VFX Supervisor: Romain Thibault
Producer: Mikaella Zarka
Music: Apparat
SFX: Echolab
Music production: Prodigious
Editor: OG - Colégram, Sébastien Landry
Color: Marina Starke
Design: Javier Pardina, Quique, Mathematic